
Automotive Consulting and Residual Value Expertise
35 years European and Global experience across rental, leasing, auto finance, OEM and retail with a focus on building businesses, strategy, remarketing and RV Governance.
About Andy
Founder & Principal Consultant
Andy Shields is an international automotive executive and consultant with over 35 years of experience across OEMs, vehicle finance, leasing, rental, remarketing and automotive technology.
Having held senior executive and global business leadership roles, including six years leading Indicata through a threefold expansion across 19 countries, Andy combines strategic insight with proven operational delivery.
Through USD Consulting, he advises automotive businesses, leading consultancies and private equity investors on strategy, business transformation, residual value management, technology and operational performance.
More than strategic advice — executive experience that turns strategy into results.

Work with me
Strategy & Growth
Helping organisations define and execute growth strategy, enter new markets, launch new propositions and build stronger commercial capability.
Digital, Data & AI
Board-level understanding of how data, analytics, predictive tools and AI can be applied to improve product, pricing, efficiency, decision-making and commercial outcomes.
Leading complex transformation programmes across operations, technology, products, teams and governance structures.
Acquisition screening, strategic assessments, market-entry reviews and capital/funding structures, bringing a pragmatic and commercially grounded perspective.
Transformation & Execution
Transaction & Investment Judgement
Building governance frameworks, decision processes, controls and performance disciplines in operationally intensive business.
Developing and implementing RV Governance, RV forecasting, used vehicle retail propositions and industrial scale remarketing




